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The Southwest Airlines Showcase at Cedar Crest is an All-Star Invitational celebrating the talents of top college-aged golfers who are leaders in further diversifying the game.
Broadcast LIVE on GOLF Channel, Nov. 11-13 (1:30-4:30pm CST), the celebration culminates with a 54-hole stroke play competition where the spotlight will shine brightly on the 21 male and 21 female LIFT (Leaders in a Future Together) award recipients.
Leading into the three days of World Amateur Golf Ranked Competition there will be a Player Welcome Reception, Player Visit to Southwest Airlines Headquarters, Community Youth Festival, Sponsor-Am Golf Outing, and Sunday evening LIFT Awards Dinner with special guests, and many others..!
Player eligibility criteria includes but is not limited to:
- Must be an amateur (as of Nov. 13, 2024)
- Top 10 highest ranking individuals per aggregate rankings of Showcase Selection Committee
- Highest finishing eligible participant in allied events
- Special invitation
The Southwest Airlines Showcase at Cedar Crest winners will receive:
- Custom Southwest Airlines Showcase at Cedar Crest Iconic Heart Trophy
- Airfare and SWAg Pack courtesy of Southwest Airlines
- Exemption into APGA event (Male and Female)
- Exemption into TX State Amateur Championship (must be TX resident)
- Exemption into Texas State Open
- Exemption into Texas Women's Open
The final field of contestants can be seen HERE.
If on mobile, utilize the drop down to scroll through Player, Spectator, and Volunteer information.
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Player Application: CLICK HERE
The player field for 2024 is now complete. If interested in being considered for the 2025 Southwest Showcase at Cedar Crest please complete the application above.
Entry Fee:
- Fees are covered by the I AM a Golfer Foundation and include 54 holes of competition, Sponsor Am outing or practice round(s), airfare, lodging, meals, professional development activities, a player gift package, and more!Transportation:
- Air transportation provided by Southwest Airlines
- Players and families will be shuttled from the Dallas Love Field Airport to the The Beeman Hotel on arrival day and from The Beeman Hotel to the Dallas Love Field Airport on departure day.
- On tournament days, players will be shuttled from the The Beeman Hotel to Cedar Crest Golf Course and back to the hotel after their round.Lodging:
- The Beeman Hotel is providing lodging for players at no cost.- The Friends and Family rate is now sold out. However, rooms are still available! Family and friends are invited to book a room using THIS LINK.*The F&F rate was available on a first-come, first-served basis until sold out.
Food & Beverage:
- Provided by Southwest Airlines Showcase at Cedar Crest Golf CourseSchedule of Events:
- Complete event details can be seen here.
- Each day will begin with breakfast at The Beeman HotelGolf Course:
- Cedar Crest Golf Course
- Founded in 1919, this A.W. Tillinghast classic gem hosted the 1927 PGA Championship won by Walter Hagen as well as the 1954 UGA Negro National Open won by Dr. Charlie Sifford. The historic golf course annually hosts the CJ Cup Byron Nelson Operation Appreciation Pro-Am as well as the Dallas Amateur Championship.Tournament Yardages and Tees:
- 2024 Yardages can be seen HERE.
- The general guideline for yardages is below. The final rating will be set prior to the start of the competition.
- Men: Combo of Green/Black Tees at approx. 6,500 yards (Rating 73.8/73.2)
- Women: Combo of Gold/Silver Tees at approx. 5,800 yards (Rating 77.1/74.6)
- NOTE: Most golf courses have four (4) Par 3s. Cedar Crest has six (6). The extra two Par 3s (as opposed to Par 4s) makes the course appear about 400-500 yards short on paper due to the 2 “missing” “drives”...
- Any tee forward of the Official Yardage may be used due to course set-up or weather conditions.
- A course map can be seen at https://www.golfcedarcrest.com/golf-course/course-detailsPractice Rounds:
- Fri., Nov. 8 - Anytime
- Sat., Nov. 9 - Shotgun start at 12:00 PM
- Sun., Nov. 10 - Sponsor-Am Golf Outing at 10:00 AM (All players and sponsors)
- Practice Area Operating Hours: Open daily from 7:30 AM until 5:00 PM (weather permitting)
Yardage Book:- Provided to players at registration. If a player would like to purchase an additional yardage book, use this link to purchase from StrackaLine (10 days to ship).
Scoring and Rules Officiating:
- Northern Texas PGA
- The Northern Texas PGA is one of the leading PGA sections in America and conducts over 150 championships annually.Operations Partner:
- Salesmanship Club of Dallas
- Salesmanship Club of Dallas annually conducts the PGA TOUR'S CJ Cup Byron Nelson here in Dallas and is one of the tour's top stops of the year.TV Coverage:
Golf Channel
- Monday, Nov 11 - 1:30pm - 4:30pm CT (Replay: 5:30pm - 7:30pm CT)
- Tuesday, Nov 12 - 1:30pm - 4:30pm CT (Replay: 5:30pm - 7:30pm CT)
- Wednesday, Nov 13 - 1:30pm - 4:30pm CT (Replay: 5:30pm - 7:30pm CT) -
Location:
- Cedar Crest Golf Course - 1800 Southerland Avenue, Dallas, TX 75203Admission:
- Free and open to the public. Spectators should pre-register their attendance by visiting www.iamagolfer.com starting anytime after October 8th.
- Spectators must walk and remain clear of play.
- Entrance is via Legends Way, which is to the RIGHT of the clubhouse.
Spectator Access:- Spectators will have access to the pro shop inside the clubhouse; however, Legends Bar & Grill will be closed.
Spectator Food & Beverage:- Spectators may purchase food and beverage from onsite food trucks at their own expense via cash or credit card.
Parking:
- 2024 Southwest Airlines Showcase Parking Map
- Free and located at 1717 Southerland Ave., Dallas, TX 75203 (NW of main entrance). All sponsors and specially invited guests will have a reserved parking spot in the Cedar Crest GC lot denoted by signage.
Lodging:
- Hotel Partner: The Beeman Hotel located at 6070 N US, 75 N Central Expy #1000, Dallas, TX 75206.- The Friends and family rate is now sold out. However, rooms are still available! Family and friends are invited to book a room using THIS LINK.*The F&F rate was available on a first-come, first-served basis until sold out.
Restroom:
- Located in the clubhouse, near the practice range, behind #4 and #15 greens.Live Leaderboard:
- Can be seen at www.iamagolfer.com once the tournament begins.
FAQs:
- Click here to view FAQs -
Thank you for your interest in volunteering at The Southwest Airlines Showcase at Cedar Crest. We look forward to having you and making this a great event!
Volunteer opportunities include:
- Sponsorship/Marketing
- Event Operations (Starter, Marshal, Spotter, Set-Up, etc.)
- TV Operations
- Leadership of Micro-Activations (Special Dinners, HQ Visits, Player Arrivals, etc.)
- Volunteers have the opportunity to assist with activities ranging from now through December.
Dates:
- Friday, November 8
- Saturday, November 9
- Sunday, November 10
- Monday, November 11
- Tuesday, November 12
- Wednesday, November 13
Volunteer Registration Opens Sep. 3 and closes Oct. 16!
To learn more or get involved, contact This email address is being protected from spambots. You need JavaScript enabled to view it..
To donate, click HERE
Confirmed Leading Game Changers for The Southwest Airlines Showcase at Cedar Crest Include:
Allyn Stephens (*Defending Champion) - University of Tulsa
Kendall Jackson - Howard University
Emily Odwin - Southern Methodist University
Daniela Abonce - University of Texas San Antonio
Emma Henningson - University of South Dakota
Shyla Brown - McKinney, TX
Godfrey Nsubuga - Winston-Salem State University
Xavier Bighaus - Colorado Christian University
KJ Ofahengaue - Utah Tech University
Marlon Jones - San Jose State University
Joshua Siplin - Howard University
& 30 more elite amateurs!
(Click here to see the full field)
If interested in being considered for the 2025 Southwest Showcase at Cedar Crest please click here to complete the application.
Press:
Avid Golfer (Pgs. 49 & 59)
Lone Star Golf
SMU Cox Today (Pgs. 54 - 57)
Texas Metro News
Dallas Morning News
Univision 23 DFW
2023 Southwest Airlines Showcase Recap